Member of The Business Network Central & East Lancashire Peter Dickinson of KUB, has written a book to help businesses succeed in the digital world.
To be successful at digital marketing and to drive sales you need to:
- See digital marketing as a system and not a series of one-off campaigns
- Ensure your marketing addresses all stages of the buying journey
- Ensure you are clear on how you will convert your visitors to action
- Have clear goals and objectives and a plan for your marketing
- Break longer term objectives into 90 day achievable actions and so improve through marginal gains
- Put in place metrics and regularly review them to ensure you develop what is working and fix what isn’t
You can read more about the book and purchase on Amazon via the link below.