Millennials are challenging the way businesses across the world do business. If businesses don’t change the traditional buyer-seller relationship, businesses will die.

It sounds like a sweeping click-bait headline, but the research is there and if businesses don’t “move with the times” they will die out, along with their increasing aging client population.

This of course, won’t happen immediately, but if you think about how you can future-proof the way you sell and communicate with your clients and customers, you will save yourself future stress further down the line.

Liz Hardwick, from DigiEnable, provides a breakdown of the different generation types…

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